Digital Marketing & Design Course

Course Overview

Unlock the secrets of impactful digital marketing design in our dynamic digital marketing course. From creating eye-catching visuals to crafting compelling content, delve into the art and science of digital marketing aesthetics. Elevate your skills in graphic design, user experience optimization, and brand storytelling. Join us for an immersive journey where creativity meets strategy, and transform your ability to captivate audiences in the digital realm. Unleash your design prowess and shape the future of marketing excellence with our Digital Marketing Design course.

What You'll Learn in This Course:

• Fundamentals of Graphic Design
• Introduction to Typography
• Ideas from the History of Graphic Design
• Visual Storytelling
• Design Theory and Critique
• Color Theory, Layout Design and Sketching
• Process of brand development
• Portfolio Development
• Introduction to Digital Marketing
• Manage Social Media
• Canva Pro

Curriculum & Syllabus

Adobe Photoshop:-

• Getting Started using Photoshop
• Working with Images, Resizing and Cropping Images
• Working with Selections, Painting in Photoshop
• Brush Settings, Photo Retouching, Color Correction, Using Masks
• Working With The Pen Tool, Creating Special Effects
• Printing And Exporting Your Work
• Packaging / Wrapping
• Poster Designing, Warp, Perspective
• Advanced Typography techniques
• Advanced Layer Techniques
• B/W to Color, Color Replacement and Multiple exposure
• Advanced Photoshop techniques

Adobe Illustrator:-

• Adobe Illustrator Basics, getting Started with Vectors
• Art Boards, Exploring the Interface / Navigation, Overview of the Tools
• Rulers, Grids, and Guides, Working with Layers, Adding Color
• Using the Pen Tool, Using Brushes and Custom Brushes, Using the Pencil Tool
• Object Based Tools, Blend Tool, navigator, Image Tracing
• Creating Paths, Shape tools, Distortion Tools
• Logo Design, Object Transform, Gradient Mesh, Clipping Mask, Symbol sprayer
• 3D Objects using Illustrator
• Tips & Tricks of Illustrator
• Advanced Illustrator techniques

Digital Marketing Basics:-

• Introduction to Digital Marketing
• Website Planning and Creation (WordPress Site)
• Search Engine Optimisation (SEO) Basics
• Search Engine Marketing
• Social Media Marketing
• Web Analytics
• Digital Media Planning and Buying
• Adsense, Blogging, and Affiliate Marketing
• Marketing Automation, Influencer & Podcast Marketing

Job Profiles:

• Digital Marketing Manager
• Search Engine Optimizer,
• Social Media Marketer,
• Content Marketer,
• Email Marketer,
• Digital artist,
• SEM
• Content Creator
• SEO Specialist