Course Overview
Advertising Design course offers creative and strategic aspects of crafting impactful advertising materials. Students delve into the art of combining visuals, typography, logo designing and persuasive messaging to create compelling ad campaigns across various mediums. Through practical projects and real-world simulations, participants learn to conceptualize and execute effective designs that resonate with target audiences. The course typically covers communication design, graphic design, and the role of visual communication in influencing purchasing decisions. Students gain the skills to develop memorable and results-driven advertising content, making them well-equipped to thrive in the dynamic and ever-evolving field of advertising and marketing.
What You'll Learn in This Course:
- Introduction to Advertising Design
- Visual Communication
- Role of Design in Advertising
- Elements and Principles of Design
- Color Theory and Application
- Typography Basics
- Layout and Composition Principles
- Branding and Corporate Identity
- Digital Advertising Design
- Print Advertising Design
- Packaging Design
- Outdoor Advertising: Billboards and Posters
- Vector Graphics & Design
- Advanced Adobe Photoshop CC
- Advanced Adobe Illustrator CC
Job Profiles:
- Graphic Designer
- Project Manager
- Digital Marketing Specialist
- Media Planner
- Brand and Social Media Manager
- Creative Director
- Freelancer/Consultant
- Production designer
- Advertising director
- Digital marketer and many more
Industry:
- Advertising Agencies
- Marketing Firms
- Digital Marketing Agencies
- Public Relations Agencies
- Retail Industry, Consumer Goods Industry
- Entertainment Industry
- Fashion and Apparel
- Technology Industry, Automotive Industry
- Food and Beverage Industry
- Travel and Hospitality
